Alaroot is rooted in the pristine nature of the Mahneshan region in Zanjan Province, where the majestic Aladaglar mountains symbolize the strength, authenticity, and beauty of this land. The name “Alaroot” combines “Ala,” meaning “colorful” in Turkish, representing the purity and beauty of the area’s nature, and “Root,” symbolizing heritage and commitment to quality.

Our choice to export tomato paste is not just a business opportunity but a mission to introduce Iran’s capabilities to global markets. We believe that Iran’s high-quality, natural products deserve a prominent place in international markets, which motivated the creation of Alaroot.

Alaroot is more than just a brand; it represents authenticity, quality, and our relentless efforts to offer the best. Our vision is to expand the brand, making it recognized and trusted in international markets, while diversifying products and enhancing quality to satisfy customers worldwide and strengthen Iran’s export position.